About Viriya

Hi, I’m Viriya Taecharungroj, I’m an author of “Tedded”. I’m now running an education and career project called Samret or “สำเร็จ” in Thai, check out the website (in Thai) at http://www.samret.com . Also, check out http://www.jupitus.co.th the website of my family business, a small printing house.
About Tedded
There a story behind the name of the website and I published once. However, I found my story boring and corny so I cut it. So, it’s Tedded.net and it is whatever it is. If you insist, I like the sound of it!
About Book Reviews
There are ways to make people more talented. Reading good books is not enough to make people talented but it will equip us will essential knowledge. I want to recommend people to read good books and avoid bad ones.
One day, I browsed Amazon.com and found a book with 10 reviews. They were straight 5-star reviews! I bought it without a doubt. I was let down; it was a disappointment. I could not believe how those reviewers gave it 5-star. I thought I might be wrong and stupid. So I came up with my review system.
You might not agree with me and I would love to listen to you. Especially when we disagree.
Tedded.net Book Review
I was inspired by two things;
1. The video game reviews
I used to be a game-addicted teenager (waste of time? you bet). I read game reviews from magazines and websites like Gamespot or IGN. Sometimes, I immediately bought a game with good reviews but I hate it because I don’t care how great the “graphics” is or how incredible the “audio” of this game is. I want to know other things such as “replayability” or “gameplay”. Therefore, I believe that when we have different opinions, we need to break it down into different elements, factors, or dimensions. If we say the book is great, we need to be able to tell others what do we mean by “great”.
2. Made to Stick
“Made to Stick” by Dan and Chip Heath broke down the criteria (elements) which make anything (idea, story, conversation, news, etc.) stick. Those elements are SUCCES (Simplicity, Unexpectedness, Credibility, Concreteness, Emotion, and Stories)
I adapted the approach to my ideal business book; a book that is “easy to understand, distinct, practical, credible, insightful, and provides great reading experience”
Ease of Understanding (from Simplicity): The business book does not have to be simple. It can be complex and detailed but it has to be easy to understand.
Readers who are new to business or those who want quick read need this element.
Distinction (from Unexpectedness): The business book should not be totally unexpected! On the other hand, readers should expect it to be different from other books.
Readers need this element when they frequently read new books and try to find new ideas.
Practicality (from Concreteness): A good business book is not the one which has lots of pictures! It is the one that you can apply it straight away. A practical business book is a concrete business book.
Readers have to focus on this element if they don’t want to fret with ideological book and want the book to get things done immediately.
Credibility (from, well, Credibility): It’s important that a business book needs to be credible. Credibility make readers feel that the author wrote the truth not rules of thumb, wild guesses, or a pile of assumptions.
Readers who want to read the book that they can trust in; written by credible author with credible contents need to look at this element.
Insight (from Story and Concreteness): An ideal business books should provide reader with insight. There should be details and supporting data. A business book with loosely combined topics should not be considered good.
Readers who are scholars or academics looking for a book with in-depth researches with a great number of references must consider this element first.
Reading Experience (from Story and Emotion): A good business book should not be boring; it should be fun to read!
Readers who are looking for an inspiration or want a good time reading the book should consider this element.
…
This is my quest to find an ideal business book.

Brain Rules (John Medina, 2008) 8.0/10
How We Decide (Jonah Lehrer, 2009) 8.2/10
How The Mighty Fall (Jim Collins, 2009) 6.7/10
World Wide Rave (David Meerman Scott, 2009) 7.2/10
The Element (Sir Ken Robinson, 2009) 8.2/10
Jeff Immelt and the New GE Way (David Magee, 2009) 5.0/10
The Talent Code (Daniel Coyle, 2009) 6.5/10
Influence: The Psychology of Persuasion (Robert B. Cialdini, 2007) 7.0/10
The Ten Commandments for Business Failure (Donald R. Keough, 2008) 7.3/10
The Little Book of Bull Moves in Bear Markets (Peter D. Schiff, 2008) 5.2/10
The Brand Bubble (John Gerzema and Ed Lebar, 2008) 6.0/10
A Sense Of Urgency (John P. Kotter, 2008) 6.5/10
Who (Geoff Smart and Randy Street, 2008) 6.8/10
Reality Check (Guy Kawasaki, 2008) 7.2/10
Tribes (Seth Godin, 2008) 4.7/10
Talent (Edward E. Lawler III, 2008) 5.8/10
Business Stripped Bare (Richard Branson, 2008) 7.8/10
Call Me Ted (Ted Turner with Bill Burke, 2008)
Outliers (Malcolm Gladwell, 2008) 6.0/10
Winning (Jack Welch with Suzy Welch, 2005) 8.0/10
Tuned In (Craig Stull, Phil Myers & David Meerman Scott, 2008) 7.2/10
Inside Steve's Brain (Leander Kahney, 2008) 6.0/10
Yes! (Robert Cialdini, et al, 2008) 6.7/10
The Answer (John Assaraf & Murray Smith, 2008) 7.2/10
Six Disciplines Execution Revolution (Gary Harpst, 2008) 4.0/10
The Future of Management (Gary Hamel and Bill Breen, 2008) 7.3/10
Meatball Sundae (Seth Godin, 2007) 7.0/10

