Brain Rules (John Medina, 2008) 8.0/10
How We Decide (Jonah Lehrer, 2009) 8.2/10
How The Mighty Fall (Jim Collins, 2009) 6.7/10
World Wide Rave (David Meerman Scott, 2009) 7.2/10
The Element (Sir Ken Robinson, 2009) 8.2/10
Jeff Immelt and the New GE Way (David Magee, 2009) 5.0/10
The Talent Code (Daniel Coyle, 2009) 6.5/10
Influence: The Psychology of Persuasion (Robert B. Cialdini, 2007) 7.0/10
The Ten Commandments for Business Failure (Donald R. Keough, 2008) 7.3/10
The Little Book of Bull Moves in Bear Markets (Peter D. Schiff, 2008) 5.2/10
The Brand Bubble (John Gerzema and Ed Lebar, 2008) 6.0/10
A Sense Of Urgency (John P. Kotter, 2008) 6.5/10
Who (Geoff Smart and Randy Street, 2008) 6.8/10
Reality Check (Guy Kawasaki, 2008) 7.2/10
Tribes (Seth Godin, 2008) 4.7/10
Talent (Edward E. Lawler III, 2008) 5.8/10
Business Stripped Bare (Richard Branson, 2008) 7.8/10
Call Me Ted (Ted Turner with Bill Burke, 2008)
Outliers (Malcolm Gladwell, 2008) 6.0/10
Winning (Jack Welch with Suzy Welch, 2005) 8.0/10
Tuned In (Craig Stull, Phil Myers & David Meerman Scott, 2008) 7.2/10
Inside Steve's Brain (Leander Kahney, 2008) 6.0/10
Yes! (Robert Cialdini, et al, 2008) 6.7/10
The Answer (John Assaraf & Murray Smith, 2008) 7.2/10
Six Disciplines Execution Revolution (Gary Harpst, 2008) 4.0/10
The Future of Management (Gary Hamel and Bill Breen, 2008) 7.3/10
Meatball Sundae (Seth Godin, 2007) 7.0/10
Inspired again by “Marketing lessons from the US election”, Seth Godin
The one thing that I think is the most crucial there is “telling the stories”.
“Telling stories” by Barack Obama led to online donations, permissions, energy from the volunteers from the uncommitted, from tribes.
From Tom Peters’ Re-Imagine
“…an effective leader making the rounds ask one … and only one… question: GOT ANY GOOD STORIES?
Stories… are the “red meat” that animates our “reasoning process.”
Stories… give us “permission” to act
Stories… are photographs of who we aspire to be.
Stories… cause emotional responses.
Stories… connect.
Stories… are us.”
…
Barack Obama’s stories
- Stories of lifes on the street he encountered (he told these stories since primaries and did it emotionally)
- Stories of Red States and Blue States of people who share the same dream, an American dream.
- Stories of change and how everyone of us can change, together.
John McCain’s stories
- Stories of him being a maverick
- Stories of his experience in the senate and in the war (they were like grandkids listening to the war stories from granddads, they were mostly boring, obviously)
- Stories of Obama
- Stories of Joe the Plumber (McCain tried to connect people to Joe the Plumber but it didn’t work, a plumber making $250,000 a year in income does not really relate to most people)
Sarah Palin’s Stories
- Stories of Joe Six-Pack and her records in Alaska, they are always fictional.
…
Obama’s stories win, all the time. His stories are emotional, his stories connect, and his stories are their, Americans, stories.
From my record, the best speech ever in the history of mankind is a man telling a story of his dream, link.
…
According to the book by Robert B. Cialdini, Yes!; “Just because yes is simple and obtainable, we shouldn’t be fooled into believing that anyone can easily secude it from others”
Just now, CNN announced Barack Obama elected president from their projection.
…
Yes, we can…
(Yes, you can, Americans. Now, make the world a better place)
